About Us


Meet the Team

Beth Robertson

Aug 23, 2016, 13:07 PM
Job title:
VP Sales & Marketing
Beth has over 27 years of extensive experience leading global brands in a variety of industries with a diverse background in consumer packaged goods, marketing communications, brand management, corporate partnerships, business development, client engagement and corporate social responsibility.

Beth’s marketing and business development experience spans both the client and agency side as well as sports and entertainment properties. Prior to joining AlarmForce as VP of Sales and Marketing, Beth managed her own consulting business as the President of FBR Consulting, providing thought leadership and expertise in marketing communications and strategic planning. Before venturing out on her own, Beth held a number of senior executive positions at Maple Leafs Sports & Entertainment, including; Senior Vice President, Ticket Sales and Service, Vice President, Marketing and Executive Director of the Raptors Foundation. During her 14 years there, she led large teams who were responsible for ticket revenue, season seat holder retention, marketing communications, corporate partnerships and corporate social responsibility for a variety of brands, including the Toronto Maple Leafs, Toronto Raptors, Toronto FC, The Raptors Foundation and The Leafs Fund.

Prior to her time at MLSE, Beth held senior advertising agency account positions at FCB Global and MacLaren McCann, working on brands such as Chevrolet, Nabisco, Levi’s and Klondike. Prior to her agency experience, she held a similar account service role in Vancouver with the Canucks and Grizzlies, managing their corporate sponsorship department.

Beth started her career in packaged goods at Revlon Cosmetics and after 7 years in brand management, took a role with Bell Canada in their advertising department managing their sponsor relationship with sports properties, including; the Winter Olympics, the Toronto Maple Leafs and Toronto Raptors.

Beth holds an Honors BA from Western University and resides in Toronto with her family.

15 comments

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  1. celia | Jan 02, 2017
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  3. Krystle Johann | Dec 30, 2016
    In times where women are landing in prominent positions on all levels, it is interesting to read about the achievements of this woman. Her experiences in the field of business and her educational background have enabled her to be successful as the head of marketing. Keep sharing more such success stories. private louvre museum tour
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  5. Jennifer Peterson | Dec 16, 2016
    It is really good to know about her professional and personal life as well. Having experienced in leading many global brands for years has led to her success in many fields such as market communication, advertising etc. She is a model to all about the things that a woman can achieve. Join Army
  6. Bismi | Dec 16, 2016
    Experienced personalities like Beth would be a great advantage for the alarmforce team. directv family package Great to read that Beth’s marketing and business development experience spans both the client and agency side as well as sports and entertainment properties. Thanks for sharing.
  7. maybin | Dec 12, 2016
    Happy to know about Berth Robertson who is an experienced candidate in both the marketing and sales field. Also came to know about the various business operations she had in her previous work places. Would like to know more about her. Keep updating. malware removal
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  9. debra | Dec 01, 2016
    Berth Robertson is a very experienced candidate in the marketing and sales field. His skills in marketing and goods management will be an advantage to the Team Alarm Force. He has made some wonderful business operations in his previous work places. dish network
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  12. urshi | Nov 07, 2016
    Beth sounds like an amazing person who shuld be on some essay writing websites, because honestly i feel like she has the calibur for that and way frankly it would be a step up in her career compared to this, what you guys think?
  13. Chris Harries | Nov 05, 2016
    Beth’s marketing and business development experience spans both the client and agency side as well as sports and entertainment properties. Smallville Leather Jacket Buymoviejackets
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