Financial Information
AlarmForce Announces Record-Breaking Third Quarter Results
AlarmForce, Canada's largest manufacturer and installer of live two-way voice home alarms systems, is pleased to announce results for the nine months ended July 31, 2004, achieving record levels for revenue, cash flows and earnings per share: .
| July 31, 2004 (9 months ended) | July 31, 2003 (9 months ended) | Change (Over same period) | |
| Revenue | $11,023,000 |
$9,185,000 |
+ 20% |
Cash flow from Operations |
$5,655,000 | $3,995,000 | + 42% |
Income before taxes |
$2,261,000 |
$1,549,000 |
+ 46% |
Net income |
$1,249,000 | $910,000 |
+ 37% |
Diluted net income |
$0.115 |
$0.095 | + 21% |
Cash flow/share* |
$0.548 |
$0.444 |
+ 23% |
(* on a diluted basis)
Joel Matlin, President and CEO, said that, "The company is right on track to beat the previous annual record this year. Currently our base of monitored subscriber accounts measures approximately 46,000 accounts in Canada. As previously announced, our entrance into the US market is planned for October, and we are highly optimistic about our growth performance in 2005 and beyond."
Mr. Matlin added: "With a foothold in the US, we intend to replicate the solid success of our two-way voice system, and deliver the AlarmForce consumer brand value across the US mass market. Starting with a base in North Carolina and rolling out to as many as twenty-five cities in the next few years, AlarmForce will offer its advanced technology including the AlarmPlus line-cut feature, at the same superior value that consumers have grown accustomed to and trust Canada."
"We have chosen our first base outside of Canada to exploit the untapped potential of AlarmForce's unique business model in the US market, from years of extensive study and market analysis pursuant to our long-range strategic plan. The timing of our initiative could not be more propitiously designed to maximize the profit potential and leveraging of our back-office facilities with accompanying economies of scale. We are uniquely positioned to leverage our back-office and administrative infrastructure at minimum incremental costs. This will allow us to expand with a minimum fixed overhead structure, ensuring that our initial financial investment is confined to the most cost-effective marketing channels and a faster pay-back on our investment."
"Our strategy, which continues to differentiate our consumer value, service and technology from other alarm companies, will be to create new accounts at aggressive rates of growth without duplicating our current structure."
AlarmForce is Canada's largest manufacturer and installer of two-way voice home alarms systemswith ,headquarters and central station based in Toronto and 30 offices across Canada.
For further information, contact:
Investors Relations Dept.
Tel: 416-445-2001 ext#225
Fax: 416-445-9381
E-mail: investor@AlarmForce.com
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Testimonials
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Very happy. Recommend AlarmForce to many people. Very impressed that the monthly fee has remained the same.
-Blair, BC -
Very satisfied and sleep securely at night. Thank you.
-F. W. -
I enjoyed the fact that when I called to notify of a vacation, your rep was actually cheery and didn't make me feel like I was wasting her time. A very nice woman.
-Corenna, BC -
Excellent customer service and very knowledgeable service staff.
-Kelley, BC -
As a child I remember being afraid of the dark. Even as an adult a scary movie or a bump in the night would set off that fear. I can avoid watching scary movies but i can not prevent a break in to my home...or can I? I have never felt so safe with an alarm system like AlarmForce. Not only do I arm my home during the day while at work, my home is armed while I am home alone and during the times where things go bump in the night. I sleep easy knowing that my home is armed. I would recommend Alarmforce to anyone the same way that got me on board with protecting my home. I have had alarm systems in past homes but nothing compares to having a live person monitoring your home when the alarm is triggered with a real threat or false alarm. I can honestly say I sleep better at night. Knowing that any intruder would see that my house is armed and know what they are up against is comfort in its own. I have no action packed glorified story...just a better nights sleep and a well secured protected home with AlarmForce. Thanks for everything.
-Laura T - Calgary, AB -
Hi my name is Carl, I have been a AlarmForce customer for over five years , before that I researched all alarm companies and kept coming back to Alarm Force for the live operator and the best reasonable price, my wife kept telling me to sign up with AlarmForce, over the years we have had attempted break-ins and they had never succeeded ,AlarmForce was always on the ball, I travel out of town alot and it gives me peace of mind knowing they are keeping my wife safe, even when she is sleeping, just knowing there is a live operator at your assistance ready at a moments notice should you need them is priceless peace of mind ,when we are away travelling we do not worry anymore. I always recommend your system to all my friends and colleagues in fact just observing your great service with attempted break-ins our neighbors changed from ADT to AlarmForce by our recommendations. Whenever we have needed device in the past AlarmForce was here promptly, with a courteous employee, I would gladly call AlarmForce for all my security needs.
-Carl T. - Okotoks, AB -
My name is Adey and we have been AlarmForce customers for 3 years and counting. As an Army wife my husband is constantly away on course or exercise so security is a huge issue in our house. While my husband was in Afghanistan it was AlarmForce that kept our house and children safe. Whenever I start to get nervous I just remember that I'm not alone and that someone else is helping to keep watch too. Thank you AlarmForce for being there for us when my husband can't!
-Adey R. - Wainwright AB -
I'm almost blind and yet I was successful in installing the unit. Even a totally blind person, who lives too far away for a service person to come, could do it. The keypad is also one which a blind client could use. Some alarm systems have LCD displays that are hard for visually impaired folks to read and impossible for the blind to use. My testimony would encourage blind folks and loved ones of them to use Alarmforce for their protection. It also would give blind clients the feeling of accomplishment if they can set up and operate their own system, rather than having to beg a sighted friend for help.
-Brue A. - AB


