Financial Information

AlarmForce Revenue posts record earnings in First Quarter
TORONTO-Ontario- March 9, 2007- Joel Matlin, President and CEO, is pleased to announce results for the first quarter ended January 31, 2007

  January 31, 2007 (3 months ended) January 31, 2006 (3 months ended) Change (Over same period)
  $ $  
Revenue 5,847,920 5,049,295 +16%
Income Before Income Taxes 901,101 458,534 +97%
Net Income 566,101 281,140 +101%
Cash flow from operations excluding working capital 1,195,437 878,343 +36%
EBITDA* 1,559,170 1,137,282 +37%
EBITDA/share 0.13 0.09  
EBITDA/before marketing expenses 3,176,617 2,534,762 +25%
Basic Net income/share 0.05 0.02 N/A
Diluted Net income
/ share
0.05 0.02 N/A

(* EBITDA (Earnings Before Interest, Income Taxes, Depreciation, and Amortization) is a key measure in the security industry and should not be interpreted as GAAP)

Mr. Matlin said that: “AlarmForce closed the first quarter of 2007 with a total subscriber base of 68,800 accounts, posting new record-setting levels for revenue and earnings. Total revenues for the three months ended January 31, 2007 increased to $5,847,920, a 16% increase from the comparative three-month period in 2006, while net income increased to $566,101 representing a 101% increase. The Company is continuing to see increases over past performance as we continue to expand our brand recognition and increase operating margins through gains in efficiency.”

“EBITDA increased to $1,559,170, up by 37% from the same quarter last year, which is calculated after expensing our marketing costs. Because the Company’s subscriber growth is internally generated rather than based on acquisition, our policy is to account for marketing costs as period expenses. Therefore the costs are not capitalized in the cost of new subscriber accounts created through direct-response marketing. The Company’s total selling expenses, which increased by 25% from the same three-month period in 2006, reflects the increase in direct-response marketing, which generates new subscriber accounts in Canada and the United States.”

“Cash flows from operations have increased in line with the increase in recurring revenues from subscriber accounts. Excluding working capital and investment in growth, operating cash flow increased to $1,195,437, a 36% increase from the same three-month period in 2006. While revenues and subscriber volumes increased, the Company’s general and administrative expenses decreased 9%. Thanks to the dedicated AlarmForce team and a streamlined organization structure, the Company continues to control costs by minimizing reliance on outsourcing and subcontracting.

“As a result of our U.S. expansion, we are looking ahead with great optimism to the significant opportunity that access to this huge market offers. Our recently announced plan to open in Atlanta, Georgia means that AlarmForce will now be servicing seven major centers in three States. Therefore, the total AlarmForce footprint in North America will increase to approximately double that of Canada, offering much greater potential for subscriber growth.”

AlarmForce is Canada’s largest manufacturer and installer of two-way voice home alarms systems and line-cut protection. The Company has offices serving all major markets in Canada and selected markets in the United States.

For further information, contact:
Investors Relations Dept.
Tel: 416-445-2001 ext#225
Fax: 416-445-9381
E-mail: investor@AlarmForce.com

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Testimonials

  • I wanted to let you know what a nice person James Gipson is. He is so friendly and took his time and went beyond the call of duty explaining everything to me. It was not a rush job and I didn’t feel it was just taking my money. He is exceptional and I would like to make sure he knows he is appreciated.
    -Inyang, GA
  • Fantastic in all ways. I tell everyone about you.
    -Deb, BC
  • We have always been impressed with every contact we have had with AlarmForce representatives.  Thank you to all.
    -Clark, GA
  • Alarm force is great. As a single unmarried female, living alone can be scary. Alarm force makes me feel safe because it works. It's also affordable on a one-income budget. I highly recommend it to anyone considering an alarm system.
    -J - Columbus, OH
  • Still the best value in the industry!
    -Dave, ON
  • The alarm allows me to sleep at night without worrying too much.  I had a house that had several break-ins, hopefully the AlarmForce tags on my doors and windows will discourage thieves.
    -Sandra, BC
  • By, the way the alarm system is great - I feel much safer now especially when my husband is on the graveyard shift. The fellow that installed it for us too was very professional and helpful.
    -Debbie, BC
  • I tell people all the time that everything in the radio ad is absoutely true!  Amazing.  The system gives my 96 year old mother peace of mind.
    -John, GA
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