6. SUMMARY OF QUARTERLY RESULTS
The following table sets out selected financial information for the Company for the eight most recently completed quarters up to October 31, 2010, prepared in accordance with Canadian GAAP and expressed in Canadian currency:
|Oct 2010||Jul 2010||Apr 2010||Jan 2010||Oct 2009||Jul 2009||Apr 2009||Jan 2009|
|Total net growth in subscribers||2,900||2,700||2,600||2,900||3,700||2,700||2,700||2,300|
|Income before taxes||1,832,177||1,931,399||1,479,792||1,808,543||1,064,316||2,084,021||1,135,011||1,389,792|
|Basic earnings per share||0.10||0.11||0.09||0.10||0.05||0.12||0.06||0.08|
|Diluted earnings per
* inclusive of Personal Emergency Response subscribers
Although the Company’s financial and operating results are generally not subject to significant seasonal fluctuations, subscriber activity may fluctuate from one quarter to another. Operating profits and subscriber additions may be influenced by the timing of our marketing and promotional expenditures. Subscriber additions and attrition are somewhat attributable to seasonal relocations during the summer months, re-opening of the school year during the fourth quarter as well as our concentrated marketing efforts generally conducted during the fourth quarter. While subscriber activity is generally subject to these seasonal fluctuations, it may also be affected by new and existing competition and varying levels of promotional activity in potential new markets in the US and the success of those markets. The Company’s operations are generally not dependent upon any single customer or a few customers.
Other fluctuations in net income from quarter-to-quarter can also be attributed to foreign exchange gains and losses, the timing of equipment purchases, repayment of debt and changes in income tax expenses.
In addition, revenue and operating profit can fluctuate due to general economic conditions. The Canadian and the US economy experienced an economic slowdown in 2008 and 2009 and both markets are continuing to feel the effects of this downturn in 2010.
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Alarmforce is the only company for me when it comes to protecting my employees and my business. Having dealt with other alarm companies in the past, I see a huge difference between your average run of the mill alarm company and alarm force. With the other guys the service is not personalized, vandals can break in and have 15-20 minutes to wreak havoc on your business. I know from personal experience, the thieves broke into my store, stole money and caused a lot of damage. The other guys policy is to call the store and try to talk with someone. So they spent 10 minutes trying to get "a thief to answer the phone" before calling the police. How does that protect me and my employees ...it doesn't. With alarm force I have peace of mind knowing that if my alarm is set off, a live operator is calling my store attempting to make contact while a security car is being dispatched. This happens immediately not 10 minutes later after all the damage is done and the crooks and vandals are long gone. Alarm force is like have a live security guard on site at all times. Thanks AlarmForce.
-John - Calgary, AB
I am an AlarmForce customer since 04/30/03. I have never given a thought to trust anyone else. You offer outstanding representatives, customer care and technical support. We trust you for all our emergency needs!
We have protected our home and ourselves with AlarmForce for the past few years & have never felt so protected and safe. Upon retiring every night as well as every time we leave our home, we have no worries as we know we can trust Alarm Force. We have tripped the alarm ourselves on a few occasions and AlarmForce is right there making sure we are okay. What an exceptional value for such peace of mind. So, go ahead, try getting into our house!
-Barbara - Langley, BC
Gives a person peace of mind knowing that you have protection of your home. Being seniors this is extremely important to us. Additionally it is provided at a reasonable cost and is not increased as others do.
-Bill - Edmonton, AB
Alarmforce is a very reliable company when it comes to home security system. Although we never had any break ins or emergencies in the house yet, we know that their system work because there were few times we walk in the house and forget to disarmed the alarm and right away we get the call from them asking for our password to make sure that it was us who walked in the house and we really didn't mind it as a matter of fact we appreciate it because we know that they are there to protect us and our house from any intruders and another thing we really like is when we need some assistance with regards to our unit, the toll free number agents are so helpful in assisting us to fix any problems that we encountered and because we like AlarmForce we highly recommended it to my parents and my uncle, that's why we all have the same alarm system in our houses. For a very reasonable monthly rate that we pay, we always have the peace of mind that our house and belongings are always safe whenever we are away from home. Thank you very much Alarmforce and more power to the company.
-Rafal - Edmonton, AB
Your whole team is superb. We have highly recommended AlarmForce to anyone who asks. Keep up the great work!
Hi my name is Maryanne, we have had AlarmForce in our home for around 5 years , a few years back my husband was out of town and it was my birthday and a few friends took me out on the town to celebrate and one girlfriend stayed the night with me in the house we turned the alarm on and went out after many glasses of wine we went back to my house my girlfriend and I walked in the house and never turned the alarm on ,Well, the alarm goes off and the operator says " AlarmForce identify yourself " I say ( very inebriated ) " It's Me!!" lol this went on till my friend intercepted and asked me "what's your password"!!! Thank God that gentleman operator was patient, kind and obviously had a sense of humor and shut the alarm off and enough compassion. Not to call the police and embarrass myself further was a blessing. Recently another alarm company wanted us to switch I said "No, they know me at AlarmForce"!!!
-Maryanne T - Okotoks, AB
"This is the Alarm Force Central Station...Identify Yourself Immediately!" is something I say quite often using a mix of Preston Manning and Jimmy Stewart's voices. The fact that there is a two-way voice system protecting my home was the driving force for my decision to go with Alarm Force. Knowing that an intruder is going to be confronted by a live person, Preston Manning or otherwise, is the only way to feel totally secure and safe with your home alarm system. Given that we have not had a break-in since we installed AlarmForce speaks to how AlarmForce is doing a great job in helping to protect our home. Whenever I’ve had to call Alarm Force, the support staff has been exceptional in providing friendly and knowledgeable support. The only problem we've ever had is "user error" as we forgot what our security question was. I have recommended Alarm Force to all my friends and relatives as I feel that Alarm Force is the best choice overall for a home security system.
-Greg B. - Calgary, AB