Financial Information
4. SELECTED ANNUAL INFORMATION
The following summary of selected audited financial information is derived from, and should be read in conjunction with, the Company’s audited financial statements, including the notes thereto, for the years ended October 31, 2009, 2008, and 2007:
Annual Information
| 2009 | 2008 | 2007 | |
| Subscriber base | 102,400 | 91,000 | 79,200 |
| $ | $ | $ | |
| OPERATIONS: | |||
| Total revenue | 34,133,361
|
29,942,385 | 25,136,125 |
| Gross margin | 26,101,308 | 23,346,082 | 20,005,802 |
| EBITDA*** | 9,057,490 | 7,218,372 | 4,962,351 |
| Income before income taxes | 5,673,140 | 3,885,740 | 2,105,091 |
| Net income | 3,780,061 | 2,610,585 | 1,280,172 |
| Cash flow from operating activities | 6,467,452 | 6,812,715 | 2,737,038 |
| Basic earnings per share | 0.31 | 0.22 | 0.11 |
| Diluted earnings per share | 0.31 | 0.22 | 0.11 |
| Diluted EBITDA*** per share | 0.74 | 0.61 | 0.39 |
| FINANCIAL POSITION: | |||
| Total assets | 33,072,558 | 29,311,049 | 25,251,571 |
| Total long-term debt** | 1,179,168 | 1,454,167 | 1,759,369 |
| Shareholders’ equity | 23,743,081 | 19,582,560 | 16,839,675 |
| Debt/Equity ratio** | 0.05 | 0.07 | 0.10 |
| Debt** per subscriber account | 12 | 16 | 22 |
** Includes building loan and revolving term loans (see Long-term Debt section)
*** Earnings Before Interest Tax Depreciation and Amortization is a key performance indicator in the security industry and should not be interpreted as GAAP earnings.
RECONCILIATION OF GAAP EARNINGS TO ADJUSTED EBITDA
EBITDA is defined as earnings before interest expenses, income taxes, depreciation and amortization. EBITDA is a standard measure used in the security industry to assist in understanding and comparing operating results and is often referred to by our competitors. Management views EBITDA as an important measure of operating performance of the Company. Yet, since it does not have any standardized meaning defined by Canadian GAAP, it may not be considered
in isolation of GAAP measures such as net income/loss or cash flows, as a measure of liquidity. Management believes, however, that it is an important measure as it allows the Company to assess its ongoing business without the impact of depreciation or amortization expenses. Since EBITDA is not a defined term under Canadian GAAP, it is unlikely to be comparable to similar measures presented by other issuers.
Most companies in the residential security industry purchase subscriber accounts and capitalize those acquisition costs amortizing them over the term of the subscriber contract. AlarmForce is one of the few companies whose growth is internally generated and therefore the accounting treatment is not directly comparable. AlarmForce’s annual budget for marketing expenditures has increased steadily, reflecting acceleration of new subscriber account creation and due to the discretionary nature of the marketing budget the Company provides the following reconciliation of adjusted EBITDA to GAAP net income figures reported for the years ended October 31, 2009, 2008 and 2007:
| 2009 $ |
2008 $ |
2007 $ |
|
| Net income | 3,780,061 | 2,610,585 | 1,280,172 |
| Add: income taxes | 1,893,079 | 1,275,155 | 824,919 |
| Income before income taxes | 5,673,140 | 3,885,740 | 2,105,091 |
| Add: | |||
| Amortization of property, plant and equipment | 2,425,581 | 2,367,729 | 1,922,644 |
| Amortization of intangible assets | 885,936 | 866,315 | 822,767 |
| Amortization of deferred charges | 2,730 | 8,457 | 9,591 |
| Interest expense | 70,103 | 90,131 | 102,258 |
| EBITDA | 9,057,490 | 7,218,372 | 4,962,351 |
| Add: marketing expenditures | 9,061,959 | 8,823,086 | 9,363,333 |
| Adjusted EBITDA | 18,119,449 | 16,041,458 | 14,325,684 |
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Testimonials
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The Central Station reps are the best ever - 110%. They saved my house. The fireplace door somehow came loose and open and an ember was smouldering on some newspapers. Had I not had this system my house would have had some damage so it’s reassuring to know you are there watching my back
-Denise, AB -
We have had other alarm companies in the past and were very selective when choosing our alarm company on our last move. We checked out the local and national competitors. AlarmForce openly discussed the prices and service contract while others did not. AF also is one of the fewer companies that offer live voice through a speaker and can monitor any situation. This is great for our family and two children as it makes them feel safer knowing there is a LIVE person to talk to - or they can monitor what's really happening in our house. Sales staff is professional and never pushy.
-Jody S. - St. Albert, AB -
As an ex ADT rep, I am very impressed and pleased with your professionalism.
-Roxanne, BC -
I want to thank you most sincerely for your response this morning when I apparently triggered a false alarm at our residence and left our back door unlocked. I was having some difficulty with my wife when we left (she has Alzheimer's disease). When I returned about an hour later I noticed the door was now locked and the telephone was ringing. It was your office with notification of the alarm and your response. Our son also phoned shortly afterwards to advise that you had notified him also in response to the alarm. I had also neglected to turn on my cell phone. Again, my sincere appreciation for your immediate response and corrective action; but then, that's why we subscribe to AlarmForce. But please accept my apology for causing the problem in the first place.
-Norman, ON -
I have referred two people and hopefully more to come. They are very satisfied, as am I. Thanks.
-Lisa, NC -
It is very assuring to know there will be a live voice on the intercom if something goes wrong. Thank you for your service.
-Darcy, ON -
We were having trouble with our door alarm and it was going off without reason. In one way it was annoying as Alarmforce kept calling us, but it was good to know they were protecting our home. Alarmforce corrected the problem and the problem stopped. I have accidentally set of the alarm myself, but the Alarm Force personnel were extremely patient with me and I am glad that they were there. Thanks Alarm Force, your staff is amazing and I have already recommended you to other people including my sister-in-law who lives alone and feels very secure now knowing she has the two-way voice in case of emergency.
-Brenda M.- Edmonton, AB -
By, the way the alarm system is great - I feel much safer now especially when my husband is on the graveyard shift. The fellow that installed it for us too was very professional and helpful.
-Debbie, BC






