Financial Information
1. INTRODUCTION
The following Management’s Discussion and Analysis of operating results and financial position is supplementary to, and should be read in conjunction with, the audited consolidated financial statements for the fiscal year ended October 31, 2009. Management’s Discussion and Analysis (MD&A) is intended to help readers understand the dynamics of our business and the key factors underlying our financial results. The consolidated financial statements have been prepared in accordance with generally accepted accounting principles (“GAAP”) in Canada and all amounts, unless otherwise indicated, are expressed in Canadian dollars. The consolidated financial statements and Management’s Discussion and Analysis were reviewed and approved by the Company’s Audit Committee and the Board of Directors.
2. SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
Certain information contained herein including (without limitation) financial and business prospects and financial outlooks, may constitute forward-looking information which reflects management’s current expectations regarding, among other things, future events, conditions, plans and intentions, growth, results of operations, financial plans, the ability to meet future investment requirements, performance and business prospects and opportunities, future technological developments, future revenue generation, creation of new customer accounts, increased efficiency of our operations, our ability to take advantage of current market conditions, population trends, predictions of future actions, plans or strategies, the effectiveness of advertising programs, investment in the growth of the subscriber base, and the installation of new security systems.
Words such as “may”, “will”, “should”, “could”, “anticipate”, “believe”, “expect”, “intend”, “plan”,“potential”, “continue” and similar expressions have been used to identify such forward-looking information. In connection with such forward-looking information, certain assumptions have been made about our business, the economy and other factors. By its nature, such information is subject to certain risks and uncertainties, known and unknown, including, without limitation:
- technological change;
- development of new products;
- proper performance of alarm equipment;
- the reliability of our payroll processing services;
- the protection and privacy of personal information which we hold;
- the risks associated with credit;
- the exchange rate of the U.S. currency fluctuations;
- changes in accounting policies and estimates;
- changes in consumer preferences, customer demand for our alarm products and services and our ability to maintain customer relationships
- disruption to manufacturing and distribution activities due to labour disruptions, bad weather, natural disasters and other unforeseen adverse events;
- the recruitment and hiring of competent personnel
- our inability to maintain or renew existing product sourcing arrangements; and
- the discontinuation by our suppliers of certain technologies or the exiting by one of our suppliers from the electronic securities systems market.
The above (and other) factors could cause our actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied in such forward-looking information. See also “Risks and Uncertainties” below. Should one or more of these risks or uncertainties materialize, or should the assumptions underlying our projections or forward-looking information prove incorrect, our actual results may vary materially from those described in this Management’s Discussion and Analysis as intended, planned, anticipated, believed, estimated or expected. We do not intend and do not assume any obligation to update such forward-looking information whether as a result of new information, plans, events or otherwise, unless required by law.
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Testimonials
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I am replying as requested in the email to confirm the installation date and time. I would also like to thank you for taking the time to answer all of my questions and addressing all of my concerns in a professional and courteous manner. It seems to me these traits are rare these days. I would also like to thank AlarmForce for providing a top rate security system very competitive price. Since being in the market for a residential alarm system for some time now, I researched several companies, this included calling for quotes, checking the internet (ie. company websites, and independent forums), checking with the BBB, talking to neighbors with different alarm monitoring companies. I also checked with the local police and Sheriff's department to get the stats on their responses to alarm calls in the area. Through out my research one company consistently out performed every other company I checked out. That company was AlarmForce. In the area of cost and installation, the price of the different systems ranged from $0 to $299. As far as calling for quotes, it ranged from getting a knowledgeable live person right away to an automated operator asking for a callback number so that the sale team could call back. My experience with the call back normally took several days. Upon checking with the online forums and neighbors, I received response that ranged from very satisfied to deplorable with the different alarm companies. As a police officer I know the importance of responding to an active alarm call and having as much information as possible, and this was agreed to in the reports I got from the local police and Sheriff's department. With AlarmForce's live two-way voice alarm system the responding officers are able to better know the true nature of the alarm. As a police officer in Mid-town Atlanta, Ga. I know first hand the importance of a reliable alarm system and monitoring company. I would like to reiterate that after my extensive research I feel AlarmForce provides both a reliable alarm system and monitoring company at a very competitive price. Again thank you AlarmForce for the great service your company offers.
-Jonathan, GA -
AlarmForce is the best choice to protect any home as it is an economical 24 hr monitored service. I never thankfully had to actually use the system for a incident but my family feels more secure knowing the system is there monitoring our home. I also would like to comment the staff as I had issues with low batteries the walked me through the maintenance of the system. Everyone I have dealt with was very friendly. I would and have recommended Alarm force to friends and co-workers. Thank You.
-Greg S. - Spruce Grove, AB -
Very happy with AlarmForce. Service and peace of mind is priced right.
-Ken, ON -
We've had a number of burglary issues in our community the past several months and my wife and young son were concerned about their safety when I was not home. As well, my job requires personal protection due to the nature of my business. Since having Alarm Force installed, it has brought peace of mind when at home and when away, especially on our recent vacation when I called to alert your team of my upcoming vacation and they set up the system and performed a system check at that time. Your people and service are top notch! The comfort and security it has brought my family is worth far more than the low installation and service costs!
-Terry, MN -
Excellent customer service and very knowledgeable service staff.
-Kelley, BC -
We have been with Alarm Force for two years now. When we were considering what type of protection we wanted, we asked different neighbors who had your security system, if they felt it was good coverage. They did reply that they felt very safe because of the “real” voice that comes on when someone has entered without the code. Now that we have purchased this system, we have had good success for far. There have been a couple of incidents where my family has come into my home and forgotten to shut off alarm, but very quickly the voice comes on, and rectifies the problem right away. So far, we haven’t been charged for this, and we thank you. We had one incident where we were away and our neighbors were watching our home for us. We didn’t know that my sister was going to come to our house, and she did not realize that we had put a security system in our home. So of course, the alarm went off, she panicked and our neighbor, Mike, came to her rescue. The AlarmForce staff was very co-operative and polite when she responded to the phone. I am not often at home by myself, but I do know that I would feel very safe in knowing the alarm is set and I can relax. I would definitely recommend your system to anyone looking for security.
-Omer D. - Alberta -
Your whole team is superb. We have highly recommended AlarmForce to anyone who asks. Keep up the great work!
-Spencer, ON -
Thank you - very pleased with staff professionalism.
-Robert, GA






