Financial Information
Innovation And Affordability: Introducing Alarmcare
Since its inception in 1988, AlarmForce has devoted considerable time and resources to strengthening the AlarmForce brand. People throughout Canada and in selected markets in the United States associate the name AlarmForce with state-of-the-art two-way voice security. It is this two-way voice technology that differentiates our products and services from other security providers.
In 2008, AlarmForce introduced its new service, AlarmCare, a natural progression for a company in the business of keeping its clients safe and protected. AlarmCare is designed to help people live independently and with confidence. Although the product is geared towards people of all ages, the elderly and persons with medical conditions or disabilities are particularly drawn to this innovative protection that allows for both comfort and security in one’s own home. And with the downturn in the economy, Alarmcare, with only a low monthly fee, provides an excellent alternative to an assisted living facility.
The AlarmCare system consists of a stylish two-way voice communicator unit and a single waterproof pendant or bracelet. If more than one person in the protected home is interested in using the AlarmCare system, additional pendants are available and each has its own distinct signal. The emergency pendant is lightweight and is worn either around the client’s neck or wrist. Using AlarmForce’s patented two-way voice technology, the Company’s highly trained central station operators can communicate directly with the AlarmCare user, assess the situation occurring inside the house, then contact the appropriate help, if necessary.
AlarmCare users are asked to provide AlarmForce with any pertinent medical information. The information is kept on electronic file so, if necessary, central station operators can immediately access the information and pass it on to medical authorities. Beyond that, AlarmCare’s voice prompts make it easy to use and the best choice for a Personal Emergency Response System.
Unlike other Personal Emergency Response System suppliers, AlarmForce does not outsource services. AlarmCare is manufactured, installed, serviced and monitored by AlarmForce, so users get the peace of mind of knowing they are not alone and that they are being taken care of by a well respected company with over twenty years of experience. Plus, all AlarmCare monitoring personnel are employed by AlarmForce and have undergone background checks and extensive in-house training.
Management’s Report
Management is responsible to the Board of Directors for the preparation of the consolidated financial statements of the Company. These financial statements have been prepared in accordance with Canadian Generally Accepted Accounting Principles (“GAAP”) and include some amounts based on estimates and judgements. Financial information presented elsewhere in the Management’s Discussion and Analysis is consistent with that in the consolidated financial statements.
In order to ensure the accuracy and objectivity of information included in the financial statements, management has designed and implemented a system of internal controls designed to provide reasonable assurance that reliable financial records are maintained. Management believes that these internal controls provide reasonable assurance regarding complete and accurate maintenance of accounting records necessary for the preparation of the financial statements.
The Chief Executive Officer and the Chief Financial Officer have evaluated the effectiveness of the Company’s disclosure controls and procedures as at the end of October 31, 2008. They have concluded that the Company’s disclosure controls and procedures were effective, at a reasonable assurance level, to ensure that material information relating to the Company and its consolidated subsidiary would be made known to them by others within those entities, particularly during the period in which the Management’s Discussion and Analysis and the consolidated financial statements were being prepared.
The Board of Directors have reviewed and approved these consolidated financial statements. The Audit Committee assists the Board in meeting its responsibilities over the Company’s consolidated financial statements. All the members of the Audit Committee are financially literate. The Audit Committee reviews the financial statements and recommends their approval to the Board of Directors.

President & Chief Executive Officer

Chief Financial Officer
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Testimonials
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I have been broken into two times and it is nice knowing that while living alone, that there is someone there that i can get hold of in an emergency. I feel safe and secure knowing that I am protected; having a voice activation is awesome.
-Laurie S. - Calgary, AB -
Our rep came out and installed our system. Very knowledgeable and professional. We are very pleased.
-Michael, AB -
I recently had some service done to our alarm system and after retelling the story my father had suggested that I email you about the experience. In fact, it really was no different then past service visits we have had with AlarmForce. The three guys I have seen over the last few years have all been fairly young and each of them has pleasantly surprised me with their professional demeanor. Each one of them has been courteous, friendly and organized. it starts with them showing up on time for the appointment, taking their shoes off without having to be asked, respecting their surroundings and always offering up advice or guidance with the system. In fact. even the service I receive on the phone from your central station has always been pleasant and professional. So all said, you've done an excellent job at training them to provide an exceptional customer experience. Anyways, I thought I'd share.
-Jamie, QC -
We have used your services for over 4 years now and we have always received excellent responses as well as superb service. We are extremely pleased with your service.
-Brian, BC -
One morning I left home earlier than planned and forgot to turn the alarm off the home setting. When I returned I saw that a representative of AlarmForce had visited our home to ensure there had been no break in, by leaving a notice in our mail box.
-Cheryl H. - Edmonton, AB -
"This is the Alarm Force Central Station...Identify Yourself Immediately!" is something I say quite often using a mix of Preston Manning and Jimmy Stewart's voices. The fact that there is a two-way voice system protecting my home was the driving force for my decision to go with Alarm Force. Knowing that an intruder is going to be confronted by a live person, Preston Manning or otherwise, is the only way to feel totally secure and safe with your home alarm system. Given that we have not had a break-in since we installed AlarmForce speaks to how AlarmForce is doing a great job in helping to protect our home. Whenever I’ve had to call Alarm Force, the support staff has been exceptional in providing friendly and knowledgeable support. The only problem we've ever had is "user error" as we forgot what our security question was. I have recommended Alarm Force to all my friends and relatives as I feel that Alarm Force is the best choice overall for a home security system.
-Greg B. - Calgary, AB -
Happy with the system - easy to use!
-Penny, BC -
It was five days before Christmas in 2009, when I was finally getting off of work, to come home and enjoy my holidays. I had been in Northern Alberta and British Columbia working for awhile and not getting the chance to come home very often. My landlord of the house, my spouse and I were renting, lived across the street and was able to watch our house while we were both out of town. It was 9:00pm the night before I flew home, when my landlord called to say our house had gotten broken into. I was very frustrated, upset and angry mainly because I come from a small town in Saskatchewan and not a lot of crime goes on. I did not know what to expect when I got home to see if all of our belongings were missing and the house destroyed. I remember coming home from the airport, very scared, not wanting to even stay at my house over night. When I got home, there was this feeling of someone there, but really there wasn't. Everything seemed to still be intact, and not missing, but I did not feel safe staying there by myself that night. I decided to stay with family. The next day, I called Alarm Force to have a system set up in our house. I was leaving for Saskatchewan within 72 hours, and no one from alarm force could come. This was very understandable since it was short timing. I explained to AlarmForce over the phone what had happened, how I did not feel safe, and I wanted to purchase a system. AlarmForce was very helpful. Their best intention was to get a system for me installed as soon as possible so I would feel safe in my own home. AlarmForce was very helpful and they worked with my landlord and me in installing a system in my house, even knowing me and my spouse were gone from Christmas. After Christmas I came home to find a wonderful, easy, accessible alarm to use that was very understanding to learn. The best part was how much room the alarm took up, which was not much! The amount of money I have to pay for having the alarm is well worth than having my belongings maybe gone one day, or myself in danger. I like how the payment system is set up on a monthly payment, and I can transfer my system to friends or family if need be. We still live in the house so it is definitely paying off. I also love that if we were to move, we can move our system to different locations. I am more home now, than I used to be but my spouse is still out of town lots. I sometimes get very nervous staying by myself which affects sometimes the way I sleep. Being paranoid about staying in a house by yourself is not a very good feeling. It bothers me a lot that for whoever broke in knows where I live and what belongings are in the house. Will they return? But when I put my alarm system on while I am in the house, and at night going to sleep- the system makes me feel very stress and paranoid free. I know if something was to happen and someone had gotten into my house- help would be around the corner. One time, my family was up visiting with our family dog, and we were going out for supper. I was not used to having a pet around, and I set the alarm not even thinking the dog was in the house. I had received a call from Alarm Force on our way to the restaurant but I missed the call. Next thing I knew, my landlord was calling me to state that he had received a call from AlarmForce. He knew most likely I set the alarm and the dog had been in the house. I was very shocked in how the phone call was sent out asking if everything was okay. This was the first time in over a year, AlarmForce had to call, and it was amazing how comforting the time was and how it did not take long for someone to contact me. This made me feel even better about the purchase we made of installing Alarm Force in our house. I would recommend Alarm Force to anyone who is insisting to have a system put into their house. I have told many people about my story of how Alarm Force was there for me, even if I was not able to be there. I explain to others how comforting it is to have someone “with” you even knowing no body physically is there. It is an affordable way to keep one or one's family safe.
-Sara G. - Edmonton, AB






