Financial Information
Dependence on Key Personnel: The Company is highly dependent on the experience and personal efforts of management to promote and sell the Company’s products and services, and to manage its operations and growth. The future success of AlarmForce is dependent on the management of the Company. The departure of any of the operations or management personnel or their inability to continue being functional could have a material adverse effect on the Company’s business, financial condition, liquidity and operating results.
Possible Adverse Effect of “False Alarm” Ordinances: Significant concern has arisen in certain municipalities about the high incidence of “false alarms”. This concern could cause a decrease in the likelihood or timeliness of police response to alarm activations and thereby decrease the propensity of consumers to purchase or maintain security monitoring services. A number of municipalities have considered and are considering adopting various measures aimed at reducing the number of false alarms. The Company has determined that the most appropriate and cost-effective method to address these measures is to retain a private dispatch security response team to respond to the alarm signals.
Failure to respond to alarm activations: The nature of the alarm services provided by AlarmForce potentially exposes greater risks of liability for employee acts or omissions or system failures. The Company’s subscriber agreements pursuant to which it distributes its products and services contain provisions limiting liability to subscribers in an attempt to reduce this risk. However, in the event of litigation with respect to such matters, there can be no assurance that these limitations will be enforced, and the costs of such litigation could have an adverse effect on the Company.
Technology obsolescence: Our monitoring services depend upon wireless technology of security alarm systems. We may be required to implement new technology, which could require significant expenditures. We are currently evaluating replacement and upgrade costs due to changes in cellular technology. We may not be able to successfully implement new technologies or adapt existing technologies to changing market demands within the specified time frames. If we are unable to adapt in response to changing technologies, market conditions or customer requirements in a timely manner, such inability could adversely affect our business.
15. OUTLOOK
The Company expects continued growth in revenues as it expands its subscriber monitored account base using its mass marketing model and brand recognition, focusing on giving the customer the best value possible through its infrastructure of manufacturing capabilities, customer-focused team culture and financial capital base. The Company is committed to differentiating its position in the industry and controlling all aspects of subscriber service delivery. The central station will continue to maintain the most advanced two-way voice home security capabilities in the areas that the Company operates in.
Management believes that the Company is well positioned to grow the subscriber account base in the foreseeable future, given that the fundamental drivers for the residential alarm industry are considered sound. These are represented by fine-tuning of the low-cost approach, false alarm minimization and up market features, which are expected to be strong drivers and will continue to differentiate the company’s technology and innovative approach.
Additional information on the Company can be found in the Company’s Annual Information Form (“AIF”) and other information filed with Canadian regulators on SEDAR at www.sedar.com.
Ask a Question
Testimonials
-
I have had alarm Force for well over a year. I have been lucky that nothing bad has happened. But it's the peace of mind knowing I am protected. My payment is reasonable and well worth it. and the nice thing is that my payment is deducted right out of the bank monthly. This saves me the hassle of remembering to send it every month. Thank You Alarm Force for giving a sense of security. which we all need these days
-Jane, MN -
"I was reading a bedtime story to my son the other night. I was finished reading and went to turn on the alarm for the night. I came back to tuck my 8 year old in and he said 'I sleep better knowing the alarm is set and those people are watching out for us'. Thanks AlarmForce!"
-Mike, Line Lakes, MN -
I had a break in on March 29 and the two way voice scared off the intruder. I was an hour away from home when I was notified of the break in. When I arrived at my house the police were on site. The front door had been smashed in but nothing had been taken even though there was an expensive camera lying on a table quite near the door.
-Donald, ON -
By, the way the alarm system is great - I feel much safer now especially when my husband is on the graveyard shift. The fellow that installed it for us too was very professional and helpful.
-Debbie, BC -
No difficulties for the past four years, thank you. I enjoy the 2-way communication and also enjoy the calls prior to dispatching of emergency services. Avoids extra cost due to false alarms.
-Ken, ON -
My wife & I are always confident when we leave the house either for a couple of hours or for a month that our home is safe and secure while we are gone. We know that Alarm Force is always on the job protecting it.
-R.W - Gahanna, OH -
We have had other alarm companies in the past and were very selective when choosing our alarm company on our last move. We checked out the local and national competitors. AlarmForce openly discussed the prices and service contract while others did not. AF also is one of the fewer companies that offer live voice through a speaker and can monitor any situation. This is great for our family and two children as it makes them feel safer knowing there is a LIVE person to talk to - or they can monitor what's really happening in our house. Sales staff is professional and never pushy.
-Jody S. - St. Albert, AB -
Impressed with response time of Central Station..all the noise and sirens scare me and I'm the homeowner!
-Patricia, ON






