Financial Information
12. DISCLOSURE CONTROLS AND PROCEDURES
As defined in Multilateral Instrument 52-109, disclosure controls and procedures mean controls and other procedures designed to provide reasonable assurance that all relevant information is gathered and reported to senior management, including the Chief Executive Officer (CEO) and the Chief Financial Officer (CFO), on a timely basis and in accordance with securities legislation.
As of the fiscal year ended October 31, 2007, the CEO and the CFO reviewed and evaluated the effectiveness of the Company’s disclosure controls and procedures as it applies to the preparation of the Management discussion and analysis, the Consolidated financial statements and financial reporting. Based upon that review and evaluation, they have concluded that those disclosure controls and procedures are effective at a reasonable assurance level and meet the requirements thereof.
13. FUTURE ACCOUNTING PRONOUNCEMENTS FOR 2008
(i) Financial Instruments – Disclosure and Presentation: In December 2006, the CICA issued Handbook Section 3862, “Financial Instruments Disclosures,” and Section 3863, “Financial Instruments, presentation.” These standards provide additional guidance on disclosing risks related to recognized and unrecognized financial instruments and how those risks are managed. These standards are effective for 2008. The Company is currently evaluating the impact of adopting these standards on the consolidated financial statements.
(ii) Capital disclosures: CICA issued Handbook Section 1535, Capital Disclosures, which provides standards for disclosures regarding a home security system company’s capital and how it is managed. Enhanced disclosure with respect to the objectives, policies and processes for managing capital and quantitative disclosures about what a burglar alarm company regards as capital is required. These recommendations are effective for fiscal years beginning on or after October 1, 2007 and, therefore, the Company will be required to implement these standards on November 1, 2007. The Company is currently evaluating the impact of this standard on the consolidated financial statements.
(iii) Inventory: In June 2007, the CICA issued Handbook Section 3031, “Inventories,” which requires inventory to be measured at lower of cost and net realizable value. The standard also provides guidance on the costs that can be capitalized by home alarm monitoring company. In addition, previous inventory writedowns must be reversed if the economic circumstances have changed to support an increased inventory value. The standard is effective for our annual and interim periods beginning on or after January 1, 2008 and, therefore, the burglar alarm Company will be required to implement these standards on February 1, 2008. The Company is currently evaluating the impact of this standard on the consolidated financial statements.
14. TRENDS, RISKS AND UNCERTAINTIES
In addition to general economic factors the Company’s security monitoring business is subject to a number of risk factors including consumer behaviors, two way voice alarm technological changes, and competition as further described below. The Company has certain business alarm monitoring risks linked to collection of receivables and subscriber attrition risk, which management believes is manageable.
Competition: The home alarm security industry is highly competitive and fragmented. The Company may encounter competition from other alarm system distributors and/or installers having established marketing and distribution networks and/or greater financial resources. As well, new home monitoring developments may create new competition. Other than competitive advantages that the Company may enjoy as a result of market penetration and brand recognition, there will not be any significant barriers to the entry into this market by competitors.
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Testimonials
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We have had our alarm system for many years now and have not had any problems. When we have set off the alarm, the reps I have dealt with have been wonderful.
-Bob, BC -
It's been a very satisfactory relationship throughout our partnership of protecting my home.
-Colette, ON -
We are very much satisfied with your service and we will definitely recommend to our friends and neighbors. Thank you for protecting us.
-P. M -
I needed help after install but help was great.
-Jerry, OH -
I feel very comfortable with your alarm system. When testing and the alarm has gone off, they phone right away. My other alarm company waited 2-3 minutes before they phoned. I'm alone a lot and lot at night and feel very secure with AlarmForce. Thank you.
-Rod, AB -
Your whole team is superb. We have highly recommended AlarmForce to anyone who asks. Keep up the great work!
-Spencer, ON -
For the first time in history I am enjoying the comfort, peace, privacy, love and safety of my home through AlarmForce protection. Please keep the good work up!
-Lydia, ON -
AlarmForce has given us the peace of mind that we thought would elude us forever. We lost our home and all that we owned in a house fire in 2010. Thankfully we were away on a weekend trip out of town because we would have most likely perished in the fire as well. Before getting AlarmForce my husband and I were both extremely nervous about leaving our new home for more than a few minutes at a time. We both had very restless sleeps imagining it would happen again. That is all changed now that we have AlarmForce. We are much more relaxed because we know consciously and sub-consciously that we and our home are being watched over 24/7. It is difficult to put in words just how that peace of mind has helped us get back to what we can only describe as “normal” again. We couldn’t imagine having to live in total paranoia every single day!! Thanks to AlarmForce we don’t have to!!
-Jenelle J. - Morinville, AB






