Financial Information

Financial results and trends

Included in our US market segment. While the initial costs translated into a drag on current cash flows in order to build brand power in new markets, the trend of account creation cost is firmly on track. The total potential market population for our future growth in the US is of course much larger, promising an exciting growth opportunity in the years to come. By entering the three states we have in fact doubled the market opportunity and look forward to possible further US expansion.

Outlook and Future Growth

We expect to continue to achieve additional increases in the subscriber base in both Canada and the US through marketing our two-way voice technology and brand using advertising including radio, television, print and other media. It is just a matter of time until the AlarmForce brand will be as widely recognized in the US markets as it is in Canada. Our monthly recurring revenues, cash flows and subscriber base are expected to continue to grow in 2007. Our goal is to leverage the AlarmForce infrastructure to increase economies of scale while adding new subscribers and increasing monthly recurring revenues.

As the AlarmForce brand builds in the US markets, we anticipate that our method of organic account creation will successfully replicate the model we pioneered in Canada eighteen years ago. Cash flows from the Canadian operations are expected to continue to provide sufficient cash flow to fund the brand development and investment in new account growth, thereby reducing the reliance on debt. The future potential in the US is large as we continue to evaluate demographic factors and markets with density thresholds that offer a compelling opportunity for AlarmForce to exploit in the years to come.

In closing I wish to personally thank each and every member of the AlarmForce team, including our Shareholders for your continuing support as we mark the first fiscal year beginning at our new Head Office facilities. Respectfully submitted on behalf of the Board of Directors

Respectfully submitted on behalf of the Board of Directors



Joel Matlin
President & Chief Executive Officer

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Testimonials

  • I had a break in on March 29 and the two way voice scared off the intruder. I was an hour away from home when I was notified of the break in.  When I arrived at my house the police were on site.  The front door had been smashed in but nothing had been taken even though there was an expensive camera lying on a table quite near the door.
    -Donald, ON
  • Thanks for being so nice when we accidentally set off the alarm.
    -Sue, BC
  • It was five days before Christmas in 2009, when I was finally getting off of work, to come home and enjoy my holidays. I had been in Northern Alberta and British Columbia working for awhile and not getting the chance to come home very often. My landlord of the house, my spouse and I were renting, lived across the street and was able to watch our house while we were both out of town. It was 9:00pm the night before I flew home, when my landlord called to say our house had gotten broken into. I was very frustrated, upset and angry mainly because I come from a small town in Saskatchewan and not a lot of crime goes on. I did not know what to expect when I got home to see if all of our belongings were missing and the house destroyed. I remember coming home from the airport, very scared, not wanting to even stay at my house over night. When I got home, there was this feeling of someone there, but really there wasn't. Everything seemed to still be intact, and not missing, but I did not feel safe staying there by myself that night. I decided to stay with family. The next day, I called Alarm Force to have a system set up in our house. I was leaving for Saskatchewan within 72 hours, and no one from alarm force could come. This was very understandable since it was short timing. I explained to AlarmForce over the phone what had happened, how I did not feel safe, and I wanted to purchase a system. AlarmForce was very helpful. Their best intention was to get a system for me installed as soon as possible so I would feel safe in my own home. AlarmForce was very helpful and they worked with my landlord and me in installing a system in my house, even knowing me and my spouse were gone from Christmas. After Christmas I came home to find a wonderful, easy, accessible alarm to use that was very understanding to learn. The best part was how much room the alarm took up, which was not much! The amount of money I have to pay for having the alarm is well worth than having my belongings maybe gone one day, or myself in danger. I like how the payment system is set up on a monthly payment, and I can transfer my system to friends or family if need be. We still live in the house so it is definitely paying off. I also love that if we were to move, we can move our system to different locations. I am more home now, than I used to be but my spouse is still out of town lots. I sometimes get very nervous staying by myself which affects sometimes the way I sleep. Being paranoid about staying in a house by yourself is not a very good feeling. It bothers me a lot that for whoever broke in knows where I live and what belongings are in the house. Will they return? But when I put my alarm system on while I am in the house, and at night going to sleep- the system makes me feel very stress and paranoid free. I know if something was to happen and someone had gotten into my house- help would be around the corner. One time, my family was up visiting with our family dog, and we were going out for supper. I was not used to having a pet around, and I set the alarm not even thinking the dog was in the house. I had received a call from Alarm Force on our way to the restaurant but I missed the call. Next thing I knew, my landlord was calling me to state that he had received a call from AlarmForce. He knew most likely I set the alarm and the dog had been in the house. I was very shocked in how the phone call was sent out asking if everything was okay. This was the first time in over a year, AlarmForce had to call, and it was amazing how comforting the time was and how it did not take long for someone to contact me. This made me feel even better about the purchase we made of installing Alarm Force in our house. I would recommend Alarm Force to anyone who is insisting to have a system put into their house. I have told many people about my story of how Alarm Force was there for me, even if I was not able to be there. I explain to others how comforting it is to have someone “with” you even knowing no body physically is there. It is an affordable way to keep one or one's family safe.
    -Sara G. - Edmonton, AB
  • For the first time in history I am enjoying the comfort, peace, privacy, love and safety of my home through AlarmForce protection.  Please keep the good work up!
    -Lydia, ON
  • I wouldn’t hesitate to recommend AlarmForce for your service and price
    -Patricia, ON
  • I enjoyed the fact that when I called to notify of a vacation, your rep was actually cheery and didn't make me feel like I was wasting her time. A very nice woman.
    -Corenna, BC
  • "I am writing this as a relatively new customer to AlarmForce. Previously we had a "big name" company for our alarm service. When that company's equipment failed to meet our needs on a couple of different levels, including raising the monitoring prices yearly, we decided it was time for a change. I had heard the commercials on the radio for AlarmForce and decided to give them a try. The technician that came out to install was great! I was not home but my wife could say enough about the technician. Everything was installed to our satisfaction and works great! Hopefully we won't have to ever use the system in an "emergency" sense, but it's nice to know that it is there. Thanks for a great service at a great price!"
    -John, Maplewood MN
  • We were victims of a home invasion in 2006. Wish we were AlarmForced then. Now we feel safe in our home. Thanks AlarmForce.
    -Trina, BC
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