Financial Information

Letter From the President

AlarmForce Industries Inc. is Canada’s leading installer of Business Security Alarm. Innovative products and a strong commitment to customer satisfaction form the foundation for the company’s strong annual growth since it’s inception in 1988. Today our mission remains to provide technologically advanced, affordable residential alarm systems & home security systems to the residential marketplace while strengthening our operations, expanding our reach and providing value to shareholders.



Joel Matlin, President & CEO Alarmforce Home Security Systems

“A record subscriber account base, record operating efficiency and gross margins, and two share issuances via private placement made 2004 an unqualified success for the company.”



To Our Shareholders:

We are pleased to report to you AlarmForce’s home security system company annual results for the year 2004. A record subscriber account base, record operating efficiency and gross margins, and two share issuances via private placement made 2004 an unqualified success for the company.

Our accomplishments in 2004 consisted of:

  • Cash flow from operations up by 51% over the previous year
  • EBITDA to Revenue ratio up from 43% to 46%, the highest ever achieved
  • 2,000 new subscribers added, bringing the total accounts to 48,700 at the end of the year
  • Two successful share issuances raising over $5 million in new equity
  • Continuous Quality Improvement in our product features and options


We successfully completed two major private placements, the first in December of 2003 and the second in June of 2004. Both offerings were completed on a bought deal financing basis, reinforcing the investor confidence, credibility and recognition in the financial markets given to the company’s strength and standing. The tremendous growth opportunities that lie ahead of us are backed by a solid balance sheet and an outstanding team to implement our business plan.

On the operating front, our wholesale burglar alarm subscriber base growth continues to surge ahead, resulting in a record increase for the year and meeting our expectations. Importantly, through the organic model of account creation, we increased the size of the monitored accounts by 19%. This was accomplished without compromising quality for growth.

Total revenues in 2004 rose to $14,450,129, representing a 21% increase from the preceding year figure, as restated for the change in accounting explained below. The increase in residential security system subscriber accounts, recurring monthly revenues and cash flows were in line with our expectations and targets.

Change In Accounting Policy

New accounting pronouncements emerging in the past year have been reflected in the financial statement figures presented for 2004. Specifically, commencing in 2004 the company retroactively adopted a new accounting policy regarding recognition of certain add-on sales of home security system equipment installed in AlarmForce monitored premises. As a result, the timing of when the sale is recognized in reported revenue has changed from recognition when received at the completion of the sale, to recognition of revenue uniformly over four years. As these sales continue to be recognized in taxable income at the completion of the sale, this gives rise to timing differences in taxation resulting in the recognition of future tax assets related to the differences. The 2003 comparative figures have been restated to give retroactive effect to the change as recommended under the new accounting pronouncements.

Notably, cash flow figures and the subscriber base have not been impacted by the change.


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Testimonials

  • Very satisfied and sleep securely at night. Thank you.
    -F. W.
  • We were victims of a home invasion in 2006. Wish we were AlarmForced then. Now we feel safe in our home. Thanks AlarmForce.
    -Trina, BC
  • We were having trouble with our door alarm and it was going off without reason. In one way it was annoying as Alarmforce kept calling us, but it was good to know they were protecting our home. Alarmforce corrected the problem and the problem stopped. I have accidentally set of the alarm myself, but the Alarm Force personnel were extremely patient with me and I am glad that they were there. Thanks Alarm Force, your staff is amazing and I have already recommended you to other people including my sister-in-law who lives alone and feels very secure now knowing she has the two-way voice in case of emergency.
    -Brenda M.- Edmonton, AB
  • Thank you for not increasing your costs to us.
    -Ronald, AB
  • We are very much satisfied with your service and we will definitely recommend to our friends and neighbors. Thank you for protecting us.
    -P. M
  • For the first time in history I am enjoying the comfort, peace, privacy, love and safety of my home through AlarmForce protection.  Please keep the good work up!
    -Lydia, ON
  • I just wanted to write and let you know that I have an AlarmForce system in my home and yesterday someone broke in!  I'm so pleased to say that the Alarm System worked....yeah!! I received a phone call right away and immediately knew that it wasn't a false alarm.  I have a door with a glass window at the back - they smashed the window then walked through it ...... It was the sensor in the hallway that caught them!  Nothing was taken from my home as the alarm system scared them away, as a matter of fact the police had to do a walk though before I could go in and they commented on how the alarm system scared them at first.  I am so relieved to know that my home is safe and secure when I'm away.  
    -Maria, AB
  • Install tech was very personable, professional and knowledgeable. If he's any representation of AlarmForce I look forward to working with your team.
    -Darlene, OH
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